The Man Who Cares

Branded content, documentary, 2012

Collaborators: Soigneur magazine

The Man Who Cares gives a brief insight in the hidden world of a soigneur during a sixday cycling race event. The soigneur takes care of ‘his’ riders and never leaves their side providing them with food, drinks, massages and so on.

The Man Who Cares is shot at the Rotterdam Six Day event 2012 and filmed on 16mm film.